Internet spending will beat radio spending next year
ZenithOptimedia has totally revised its global ad spending outlook and now predicts that the internet will overtake radio as the fourth biggest ad medium a year earlier than it previously expected. In a major revision, the agency released a report that predicts the internet will grow six times faster than traditional media through 2009, and that it will overtake radio in 2008.
So how much of your business plan is aimed at driving your audience to – and deriving revenue from – the Internet?
You – radio – have the loyal audience. They are yours to lose.