Copywriting How-To

After spending some time on the bleeding edge, it’s nice to get back to the basics. And if you’re in the business of writing spots that move the products and services of advertisers, have I got a series of articles for you.

From Jeff Sexton of FutureNow:

1) Intellect vs. Emotion 2) Then vs. now 3) Me, Them or You 4) Time vs. Money 5) Style vs. Substance 6) Pain vs. Gain

Here’s the first article in the series.