I don’t know how much more clearly I can say this

The projected trends in advertising spending speak for themselves: By 2008, online advertising spending in the US is projected to surpass radio advertising spending for the first time.


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The Internet will not kill the radio star, of course. Assuming the radio star wakes up to realize he is in the Internet business, too.

What say you, radio star?

Is your strategy in place – yesterday?

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