Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
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mramsey1
Sep 24, 2014
Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way
Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...
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mramsey1
Aug 27, 2014
Tracy Johnson on What Makes Radio Talent Great
What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy...
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mramsey1
Aug 19, 2014
How Audio Platforms Can Monetize Content Marketing
This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among...
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mramsey1
Aug 11, 2014
What Radio Can Learn from Pixar – Emma Coats at hivio 2014
If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar –...
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mramsey1
Aug 5, 2014
Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin
If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place?...
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mramsey1
Jul 8, 2014
What Advertisers Want from Radio
What do advertisers want from the audio marketplace in general and from radio in particular? Let’s ask an agency head! Or in this case,...
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mramsey1
Jul 1, 2014
This is how Pandora has Changed Audio Advertising
Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising. This was at the center...
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mramsey1
Jun 29, 2014
The New Auto Dashboard: Is Radio Screwed?
Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected...
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mramsey1
Jun 24, 2014
Key Takeaways from hivio, the Audio Future Festival
So what did you miss at hivio, the audio future festival, in San Diego earlier this month? Well let’s ask somebody who was there. Sara...
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mramsey1
Jun 22, 2014
The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
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mramsey1
Jun 11, 2014
Social Media Guru Gary Vaynerchuk on the Power of Audio
He’s the author of the best-selling Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World He’s Gary Vaynerchuk! Gary...
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mramsey1
Jun 5, 2014
Images of hivio 2014 – the Audio Future Festival
I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas,...
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mramsey1
Jun 3, 2014
Watch hivio 2014 – the Audio Future Festival – LIVE
On June 4, from 8:30 PT to 4:30 PT, hivio streams all day long! Here’s the lineup so you can schedule your viewing (all times are PT and...
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mramsey1
May 26, 2014
Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?
Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...
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mramsey1
Apr 16, 2014
Radio and the Future of Mobile Phones
In January, Google will reportedly release a “modular smartphone” in an attempt to disrupt market leaders Apple and Samsung. From...
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mramsey1
Apr 5, 2014
Radio’s Spot on the New Dashboard – Time to Do a Deal?
This past week I had a conversation with someone knowledgeable in the auto technology space: “The dash is getting crowded and...
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mramsey1
Feb 25, 2014
Radio’s Misplaced Obsession on “Local”
Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get...
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mramsey1
Feb 22, 2014
The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
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mramsey1
Jan 20, 2014
LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future
So what’s ahead for the radio industry and the folks who work in it? That’s one of the subjects of Borrell Associates‘ new report: The...
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