top of page

Branding Lessons for Radio from Comic-Con

In Hollywood they call it “Cannes for Blockbusters.”

Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were there.  And so were K-Rock’s Kevin & Bean, broadcasting live from a parking lot.

I’m talking about Comic-Con, ground zero for everything buzz-worthy in pop culture.

I stopped by Comic-Con last week and picked up two key lessons in branding that are applicable to any (and every) broadcaster.

Watch this short video to discover what they are:

And for you folks who prefer audio:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The world will belong to the fans and the content they swarm around.

(You can subscribe to all the MRM video and audio via iTunes.)

2 views0 comments


bottom of page