#hollywood

Media Unplugged: 6 Second Ads – B.S. or the Future?

6 second ads…B.S or the future? And… How Hallmark conquered Hollywood. Plus, rants and raves about what happens when you remove “donuts”...

Media Unplugged: Here’s what YouTube TV REALLY Means

Here’s what YouTube TV really means… And… Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in...

Media Unplugged: Apple is the New Hollywood!

Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items...

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie...

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It’s episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed’s video success and uncover the real...

What Hollywood Knows that Radio Doesn’t

“Hollywood Studios’ Message to Executives: Embrace Digital or Die.” That was the title of the piece in The Wrap. It focused on the ascent...

Radio is Ignoring “Pre-Awareness”

It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...

Tell to Win: Peter Guber on Story and Radio

Peter Guber is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group which presents hit films...

Branding Lessons for Radio from Comic-Con

In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...

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