Is NPR’s Future All Used Up?
Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority...
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mramsey1
- Dec 11, 2015
What Radio Can Learn from TV
…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
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mramsey1
- Dec 4, 2015
What YOUR Media Brand Can Learn from TheBlaze
What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely...
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mramsey1
- Jun 25, 2015
Lessons for Audio from Big Brands – Tom Asacker at hivio 2015
It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom...
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mramsey1
- Apr 20, 2015
What Radio Can Learn from Star Wars VII
Last week the Internet melted. And if you’re a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest...
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mramsey1
- Dec 2, 2014
3 Lessons Radio can Learn from Netflix
On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even...
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mramsey1
- Sep 7, 2014
4 Things Radio Can Learn from Jeff Bezos’ Washington Post
Amazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in...
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mramsey1
- Sep 26, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
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mramsey1
- Apr 25, 2012
Radio Lessons from the Huffington Post
Huffington Post founder Arianna Huffington was on CNN last weekend where she outlined the key elements of HuffPo’s success. And while...
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mramsey1
- Nov 14, 2011
How to Build an Authentically Great Radio Brand
What is a “lifestyle brand”? A “lifestyle brand” is your radio brand. Even if we too often perceive it as nothing more than a “playlist...
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mramsey1
- Jun 20, 2011
10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
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mramsey1
- Oct 27, 2010
5 Lessons Radio can learn from Blockbuster
Blockbuster once defined the video business. Now in bankruptcy, it has shuttered thousands of stores and fired thousands of employees....
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mramsey1
- Aug 10, 2010
Hear the Black Sheep
The problem was – everything. Every aspect of the movie demanded a level of computer-generated animation that had no precedent. Hard...
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mramsey1
- Jul 27, 2010
Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...
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