mramsey1Feb 20, 2012Don’t Simulcast your On-Air and Online Radio SpotsTalk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
mramsey1Dec 20, 2011R.I.P. Arbitron’s Total Audience MeasurementEarlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be...
mramsey1Dec 19, 2011Arbitron doesn’t like Audience Estimate ComparisonsCan you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...
mramsey1Oct 1, 2011Arbitron Measurement: TAM or SCAM?The following was written by Triton Media COO Mike Agovino and is reposted here with his permission. I think Mike is completely right,...