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    How to Master Social Media
    mramsey1
    • Aug 4, 2015

    How to Master Social Media

    How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers? I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015. Jaclyn is one of Forbes’ “Top 30 under 30.” Her company, [NO SUBJECT], is one of the go-to marketing, influencer and events agencies in Los Angeles, servicing brands such as Nasty Gal, L
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    How Audio Advertising is Changing
    mramsey1
    • Jul 23, 2015

    How Audio Advertising is Changing

    What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn’t speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed? Here are some of the central que
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    Marilu Henner Loves Radio – and Listeners Love Marilu
    mramsey1
    • Jul 14, 2015

    Marilu Henner Loves Radio – and Listeners Love Marilu

    What’s there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015. Marilu is the ultimate Hollywood hyphenate – author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic sitcoms, Taxi and Evening Shade, this five-time Golden Globe Nominee now hosts her own nationally syndicated radio show The Marilu Henne
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    The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio
    mramsey1
    • Jul 8, 2015

    The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio

    So you think the future of radio is shutting up to play more songs? Think again. Dennis Clark is iHeartMedia’s secret weapon when it comes to talent development. In this rare appearance before a U.S. audience at hivio 2015, Dennis talks about the future of talent and how talent is at the heart of radio’s and audio’s future. Some of the questions Dennis addresses: How do you see the role of talent in radio and audio? What do talents most need to know that they don’t know What
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    Spotify after Apple Music – Brian Benedik at hivio 2015
    mramsey1
    • Jul 1, 2015

    Spotify after Apple Music – Brian Benedik at hivio 2015

    What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has added entertainment, news, and video clips to its wealth of music. What have you learned about consumer interest in these additions? How hav
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    What Apple’s Beats 1 Means for Your Radio Brand
    mramsey1
    • Jun 29, 2015

    What Apple’s Beats 1 Means for Your Radio Brand

    The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled “Elton John’s Rocket Hour,” and it will play old and new music. Other musicians with shows on Beats 1 include Pharrell Williams, Drake, Josh Homme, St. Vincent, Jaden Smith, and Disclosure. Pharrell isn’t just a presenting a show, though. His new single “Freedom”
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    Lessons for Audio from Big Brands – Tom Asacker at hivio 2015
    mramsey1
    • Jun 25, 2015

    Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

    It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world. Tom cuts to the chase and spells out not only what’s going on out there but what you and I should do to leverage consumer and business trends and emerge on top. Many people told me this was a h
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    The Power of Audio – Mark Ramsey @hivio 2015
    mramsey1
    • Jun 16, 2015

    The Power of Audio – Mark Ramsey @hivio 2015

    We live in a video world, don’t we? A world where pictures are worth a thousand words and are therefore a thousand times more powerful, right? Not always. Sometimes the power of audio can be amazing, and the intimacy and impact of audio on listeners and on consumers can be monumental. Hence my opening presentation at the recently wrapped hivio 2015, the audio future festival. The title was “The Power of Audio.” It’s more than a love story to audio and to those who make it and
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    Missed hivio 2015? Watch it here for FREE
    mramsey1
    • Jun 8, 2015

    Missed hivio 2015? Watch it here for FREE

    Did you miss the live stream of hivio 2015, the audio future festival? It has been viewed more than 2,000 times to date! See what you missed! But note: The full live stream is archived for a limited time only. So watch soon! I was overwhelmed by the number of people who remarked that nowhere else could they be at an event where so many diverse people from across the audio space gathered in one place. Thanks to everyone who attended hivio! If you’re reading this by email and n
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    hivio is LIVE Thursday and Friday – WATCH for FREE
    mramsey1
    • Jun 4, 2015

    hivio is LIVE Thursday and Friday – WATCH for FREE

    hivio, the audio future festival, is LIVE THURSDAY and FRIDAY! You can watch it for FREE! Radio, online radio, podcasting, agencies, social media, brands, talent, and voices from transmedia brands like TV Guide and TheBlaze and a special appearance by Marilu Henner. It’s all happening at hivio. We’re live on Thursday, from 1 – 5pm PT and Friday from 9am – 1pm PT. Join us as we take the stage at the legendary Hollywood Improv. Just click the image below and click “add to calen
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    Watch hivio Stream LIVE on Thursday
    mramsey1
    • Jun 3, 2015

    Watch hivio Stream LIVE on Thursday

    hivio is the audio future festival, and it begins THURSDAY! You can watch it LIVE for FREE! Radio, online radio, podcasting, agencies, social media, brands, talent, voices from transmedia brands like TV Guide and TheBlaze, and a special appearance from Marilu Henner. It’s all happening at hivio. We get started at 1pm PT / 4pm ET, Thursday June 4. LIVE from the legendary Hollywood Improv. Get notified when we go live! Just click the image below and click “add to calendar” or w
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    How to Watch hivio STREAM LIVE
    mramsey1
    • May 27, 2015

    How to Watch hivio STREAM LIVE

    hivio, the audio future festival, goes LIVE in about ONE WEEK. If you’re not in the room with us at the world-famous Hollywood Improv, you can join us online and watch live FOR FREE. Just click the image below and then click “add to calendar”: There you can also see the full lineup! Click here to share the LIVE STREAM of hivio with your friends and peers! See you online on June 4! #festival #livestream #future #hivio #audio #2015 #markramsey #Media #livestream #markramseymedi
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    Last Day to Save $200 on Tix to hivio!
    mramsey1
    • Mar 30, 2015

    Last Day to Save $200 on Tix to hivio!

    If you have been putting off that decision to buy a ticket for hivio – the audio future festival, act now. Tuesday is the LAST DAY to save $200 on tickets. >>>CLICK HERE FOR TIX<<< The event is June 4 & 5 in LA at the legendary Hollywood Improv. hivio is for everyone in the audio space to mix in one place at one time. You’ll rub elbows with folks you would never otherwise encounter at any event that’s only about radio or streaming or podcasting or sales. You’ll see and hear f
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    A Tale of Two Tees
    mramsey1
    • Feb 26, 2015

    A Tale of Two Tees

    As part of hivio, the audio future festival, I’m producing a free t-shirt for all who attend. My instructions to the designers were to represent the power of audio – the theme of the event. I took the leading ideas and did a poll for folks who were interested in hivio, and that poll had some clear results. This was the winner: And this design was the runner-up. The final decision, of course, was mine. So now I’m going to tell you why I picked the runner-up over the “winner.”
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    You are Invited to hivio 2015 – the Audio Future Festival
    mramsey1
    • Feb 10, 2015

    You are Invited to hivio 2015 – the Audio Future Festival

    There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I’m proud to announce that tickets are available for the third annual hivio audio future festival – this year in Los Angeles at the legendary Hollywood Improv. Who’s on the s
    1 view0 comments
    Look What’s Coming Tomorrow
    mramsey1
    • Feb 9, 2015

    Look What’s Coming Tomorrow

    Coming tomorrow…. Some terrific announcements from hivio, the audio future festival. Click to Watch: Sneak peek here. Or stay tuned for details tomorrow. Spread the word, y’all. #festival #future #hivio #audio #2015 #markramsey #Media #markramseymedia
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    How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014
    mramsey1
    • Sep 10, 2014

    How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014

    How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising. Growth hacking is at the heart of how today’s hot tech startups get off the ground. No wonder Mark was a hit at hivio 2014. Among the questions he addresses: What is “growth hacking”? How can players in the audio space build in growth to their products
    3 views0 comments
    The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
    mramsey1
    • Sep 4, 2014

    The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

    Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s Rob Greenlee in this spectacular conversation from hivio, the audio future festival. At about the halfway point, we’re joined by “Randall,” the hilarious YouTube icon famous for “badass” honey badger videos (Randall had a podcast running on PodcastOne at the time). Rob answers these and other questions: Just how popular are podcasts? There a
    1 view0 comments
    Tracy Johnson on What Makes Radio Talent Great
    mramsey1
    • Aug 27, 2014

    Tracy Johnson on What Makes Radio Talent Great

    What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival. Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he’s the author of three books about developing on-air superstars that have been described as The Bible of
    2 views0 comments
    How Audio Platforms Can Monetize Content Marketing
    mramsey1
    • Aug 19, 2014

    How Audio Platforms Can Monetize Content Marketing

    This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among brands worldwide, and the audio space is primed to excel in this area because audio media companies have been creating content for decades. So how can audio media companies leverage their own content across platforms and help brands embrace this trend? Robert Rose is Chief Strategist for the Content Marketing Institute. He’s also co-host with
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