Think like a beginner
To the Radio industry: Food for thought…to accompany all that Thanksgiving Turkey. From Presentation Zen.
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mramsey1
Sep 20, 2007
Radio needs to make its own luck
It’s The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb. Almost all consequential events in history come from...
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mramsey1
Sep 6, 2007
Local TV Sites are Paying Off
“One in four adults have visited a local TV station website in the past 30 days” according to a new study from The Media Audit. That’s...
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mramsey1
Sep 5, 2007
Standing up for your principles
When you represent something that matters deeply to a lot of consumers, you need to make clear promises and stand behind them. That’s...
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mramsey1
Aug 28, 2007
Every Seller should read this post
What can we learn about the ads viewers skip – and don’t skip – on their DVR’s? From Business Week: IF THERE’S ONE LESSON [we can learn...
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mramsey1
Aug 27, 2007
The Wisdom of the Taxi Driver
She had a lot to say about radio (and that’s before she notified me that she was considering having “the stomach stapling” but was afraid...
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mramsey1
Aug 24, 2007
Targeting the Indifferent
Why must your station’s message be simple? Why should you stand out from the crowd? Why should the differences between your station and...
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mramsey1
Aug 21, 2007
Congratulations, you’re in the TV business, too
From Church of the Customer: More evidence of how the proliferation of home-based broadband is changing the media landscape: Pew says...
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mramsey1
Aug 21, 2007
Has your station been “widgitized”?
Many if not most radio stations are still working with a web-based handicap. They lack an Internet strategy and the resources to realize...
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mramsey1
Aug 17, 2007
About Loyalty
We ask listeners for it. We ask them to join our “loyal” listener club – and in too many cases we actually call it that. But that isn’t...
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mramsey1
Aug 8, 2007
The “Radio Noir” comic book is coming to a mailbox near you
It’s actually a marketing piece for my research company. And if you can see where the entertainment ends and the marketing begins, you...
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mramsey1
Jul 19, 2007
Positioning is not a “slogan”
A couple times today I’ve had the same conversation and a key misunderstanding is worth clarifying: What does it mean when a marketer...
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mramsey1
Jun 30, 2007
Too Much Web Clutter: Hara hachi bu
And by “stuff,” I’m being kind. Well, let’s see…. If you’re Pandora.com, there are about 14 links on the home page. If you’re KROQ, there...
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mramsey1
Jun 26, 2007
Seth Godin on Radio’s Future – The Complete Mark Ramsey Interview
Seth Godin is the author of a terrific new book called The Dip Purple Cow Permission Marketing Two years ago, Seth and I talked about the...
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mramsey1
Jun 23, 2007
7 Days of Seth – Chapter 7: How Screwed is the Music Business?
In our final chapter, Seth talks about the crisis in the music business, and what you need to sell when consumers aren’t buying what...
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mramsey1
Jun 21, 2007
7 Days of Seth – Chapter 6: “Radio should be in the Relationship Business”
In Chapter 6, Seth talks about the real opportunity available to the radio industry: The relationship business. "7 Days of Seth" is an...
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mramsey1
Jun 20, 2007
7 Days of Seth – Chapter 5: “Why HD Radio is NOT the Answer”
In Chapter 5, Seth tackles the issue of HD radio and choice. Offering more choices, he says, only trains listeners to want still more....
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mramsey1
Jun 20, 2007
7 Days of Seth – Chapter 4: How Wall Street is Killing Radio
In Chapter 4, Seth comments on the pressures Radio faces from Wall Street and how deadly that can be. "7 Days of Seth" is an extensive...
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mramsey1
Jun 18, 2007
7 Days of Seth – Chapter 3 – “What happens to Radio when every car is WiFi?”
In Chapter 3, Seth asks what happens when every car has Wi-Fi and every driver chooses the radio station that’s perfect for him – and...
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mramsey1
Jun 17, 2007
7 Days of Seth – Chapter 2
In Chapter 2, Seth says radio is headed for a "dead end" – but he has a solution, if we're bold enough to follow it. "7 Days of Seth" is...
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