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7 Days of Seth – Chapter 7: How Screwed is the Music Business?


In our final chapter, Seth talks about the crisis in the music business, and what you need to sell when consumers aren’t buying what you’re trying to sell.

"7 Days of Seth" is an extensive discussion with marketing guru Seth Godin about his new book, The Dip, and about the future of the radio industry – in seven daily audio chapters.

Most folks in radio are familiar with Godin, author of previous bestsellers like Permission Marketing and Purple Cow.

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