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7 Days of Seth – Chapter 6: “Radio should be in the Relationship Business”


In Chapter 6, Seth talks about the real opportunity available to the radio industry: The relationship business.

"7 Days of Seth" is an extensive discussion with marketing guru Seth Godin about his new book, The Dip, and about the future of the radio industry – in seven daily audio chapters.

Most folks in radio are familiar with Godin, author of previous bestsellers like Permission Marketing and Purple Cow.

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