In Chapter 6, Seth talks about the real opportunity available to the radio industry: The relationship business.
"7 Days of Seth" is an extensive discussion with marketing guru Seth Godin about his new book, The Dip, and about the future of the radio industry – in seven daily audio chapters.
Most folks in radio are familiar with Godin, author of previous bestsellers like Permission Marketing and Purple Cow.
Chapter 1: "The Short Head beats the Long Tail" Chapter 2: "Is Radio Headed for a Dead End?" Chapter 3: "What happens to Radio when every car is WiFi?" Chapter 4: "How Wall Street is Killing Radio" Chapter 5: "Why HD Radio is NOT the Answer" Chapter 6: "Radio should be in the Relationship Business" Chapter 7: "How Screwed is the Music Business?"