Clear Channel recently announced a landmark effort to tailor advertising to the context surrounding that advertising.  Hence, dialogue or...

"I don't understand why radio thinks of itself as a zero-sum game," Kawasaki said, and that's exactly how radio thought of itself then...

In a study of interactive marketers, Forrester Research asked how they think the effectiveness of marketing will change over the next...

We readily accept the notion that 20% of a brand's customers (and usually fewer) contribute 80% of a brand's sales. So why do we fail to...

"Social media, video, and mobile." "Consumers have much greater leverage over marketers, however marketers can invite consumers to...

The Atlantic recently posted a note on the slow death of the newspaper business, and one of the comments to that note was so perceptive...

In MediaPost, Diane Mermigas outlines five factors that will determine future ad spends. Among those five is this: 2. The absence of an...

One of my most recent kicks is to help grow the business of radio (and all its various extensions) among advertisers, whether at home or...

From Inside Radio: A new survey shows two-thirds of marketers are being told by their companies to drive more sales with the same or...

When it comes to advertising, what's "the new normal"? When the recessionary smoke clears, says Robert Liodice, president and CEO of the...

From AdWeek: A new survey of top marketers by Forbes.com confirms that the Web has far to go to prove itself as a vehicle for brand...

Plenty of radio stations are plugged into Twitter – to pimp themselves. But how many radio stations leverage Twitter to benefit their...

"Accountability in radio revolves around identification. If you can consistently identify a spot, the advertiser it's associated with,...

Everybody is always asking me to name an example of a radio station website done really well. If you follow this argument from the...

More than just demographics, [advertisers] want to connect with their target audiences in measurable environments that can drive a...

The economics of supply and demand are inescapable. Historically, the demand for radio content was high.  Indeed, it remains so today....

From today's news: A new study from IBM reveals that "media companies are falling behind in meeting the growing expectations of digital...

Garfield, who has a forthcoming book that will point the way to answers to what he calls the "chaos scenario" presents in gory detail the...

Another week, another announcement of the record number of ears reached by radio. To advertisers, this sounds like old news.  The shiny...

From Radio & Records: The "Radio Accountability Initiative" introduced Wednesday (March 18) in Orlando at the RAB's annual conference,...