mramsey1Jan 19, 2010Radio and Context and AdvertisingClear Channel recently announced a landmark effort to tailor advertising to the context surrounding that advertising. Hence, dialogue or...
mramsey1Jan 11, 2010The End of Radio’s “Zero-Sum Game”"I don't understand why radio thinks of itself as a zero-sum game," Kawasaki said, and that's exactly how radio thought of itself then...
mramsey1Dec 28, 2009Interactive marketers predict radio’s effectiveness will decreaseIn a study of interactive marketers, Forrester Research asked how they think the effectiveness of marketing will change over the next...
mramsey1Dec 28, 2009Are you just counting the pitches?We readily accept the notion that 20% of a brand's customers (and usually fewer) contribute 80% of a brand's sales. So why do we fail to...