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The first step in making radio advertising accountable

"Accountability in radio revolves around identification. If you can consistently identify a spot, the advertiser it's associated with, and centrally access other necessary information, you create an environment where accountability and transparency are core capabilities." 

So says Harold S. Geller, managing director, Ad-ID LLC

Here I talk to Harold about some of the challenges radio faces to achieve uniform standards of ad identification and what solutions are now available to us.

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