The first step in making radio advertising accountable
"Accountability in radio revolves around identification. If you can consistently identify a spot, the advertiser it's associated with, and centrally access other necessary information, you create an environment where accountability and transparency are core capabilities."Â
So says Harold S. Geller, managing director, Ad-ID LLC.Â
Here I talk to Harold about some of the challenges radio faces to achieve uniform standards of ad identification and what solutions are now available to us.