One Take on the Future of Advertising
- mramsey1
- Nov 11, 2009
- 1 min read
"Social media, video, and mobile."
"Consumers have much greater leverage over marketers, however marketers can invite consumers to participate, they can create feedback loops."
There's a "new accountability standard put on the table by consumers."
"If advertisers can figure out a way to co-create with consumers, everybody wins."
Watch this video:
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