Radio’s Personalization Revolution
What’s the point in this, you might ask? The point is that value accrues to that which can be customized to my own interests and tastes....
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mramsey1
Sep 21, 2010
How to Monetize Online Radio
I have argued long and hard for online radio as an important piece of radio’s digital portfolio, yet I have been faced with all the usual...
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mramsey1
Sep 19, 2010
Slacker adds On-Demand Features
In part one we discussed the future of online radio – especially the shape online radio will take in your automobiles. Here we complete...
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mramsey1
Sep 12, 2010
The Future of Online Radio – Talking with Slacker’s Jonathan Sasse
Talk to some broadcasters and they’ll claim that mobile device manufacturers hate online radio because of the bandwidth usage. Not so,...
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mramsey1
Sep 10, 2010
Simulcast your Spots on Radio and Online? Don’t.
Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the...
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mramsey1
Sep 2, 2010
Your Brand Must Create a Lasting Impression
Creating an impression which lasts. This is forgotten when we obsess on legendary call letters even when the legend is only in our minds,...
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mramsey1
Aug 30, 2010
6 Steps to Dramatically Improve and Profit from Online Radio
This is the first of a two-part conversation with AndoMedia Group’s COO Paul Krasinski about the state of and prospects for online radio....
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mramsey1
Aug 25, 2010
The Day After FM chips come to Mobile Phones…
What happens to your world if FM radio chips are installed on mobile phones? Not much, probably. But here are two unintended...
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mramsey1
Aug 14, 2010
Social Media for Radio the Sharktopus Way
Plenty. Sparking social media engagement doesn’t require a big budget. It doesn’t require a big cash giveaway to spread the word. And...
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mramsey1
Aug 3, 2010
The Power of Social Media finally comes to Radio
This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an...
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mramsey1
Aug 1, 2010
Triton’s Mike Agovino on Radio’s Social Media Future
Last week I ranted about the scope of radio’s social media problem (strongly recommended reading). Like it or not, control has shifted...
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mramsey1
Jul 27, 2010
Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...
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mramsey1
Jul 21, 2010
The Zen of Social Media for Radio
She’s Shama Kabani, author of the “everything you wanted to know about social media but were afraid to ask” tell-all The Zen of Social...
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mramsey1
Jul 19, 2010
Radio is about Bringing People Together
Here’s another highlight from my recent presentation at Radio Ink’s Convergence conference. In this tidbit I take on the notion that...
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mramsey1
Jul 14, 2010
How Change will Transform Media
But what’s the best way for broadcasters to cope with that change and leverage it to their advantage? Pip Coburn knows the answer. Pip...
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mramsey1
Jun 28, 2010
How to become a Social Media Magnet
Mark Ramsey (markramseymedia.com) talks to Richard Laermer (laermer.com). Richard heads RLM Public Relations (rlmpr.com). He’s the author...
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mramsey1
Jun 21, 2010
Sometimes Consumers Don’t Know what they Want
Sometimes Consumers Don’t Know what they Want from Mark Ramsey on Vimeo. #featured
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mramsey1
Jun 21, 2010
Radio starts with People and Content
Radio starts with People and Content from Mark Ramsey on Vimeo. #featured
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mramsey1
Jun 19, 2010
Consumers Want Relationships Online
Consumers Want Relationships Online from Mark Ramsey on Vimeo.
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