What a Radio Brand is Now
Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well,...
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mramsey1
- Jan 25, 2012
Gordon Borrell on Radio’s “Miserable” Digital Sales Progress
Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...
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mramsey1
- Jan 18, 2012
How to Brand Like a Rock Star
Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called...
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mramsey1
- Jan 10, 2012
How to make Listener and DJ Relationships Interactive – and Social
What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers? What if your listeners could...
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mramsey1
- Jan 3, 2012
“I am my own Medium”
What’s the biggest change you see on the media horizon? That was one of the questions asked of me last fall in New York during an...
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mramsey1
- Nov 21, 2011
Creative Solutions for Radio Clients without Breaking the Bank
Sometimes the only thing standing between your radio brand and a new client is the right creative on the right platform. Cash by...
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mramsey1
- Nov 14, 2011
How to Build an Authentically Great Radio Brand
What is a “lifestyle brand”? A “lifestyle brand” is your radio brand. Even if we too often perceive it as nothing more than a “playlist...
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mramsey1
- Nov 5, 2011
Conquering Fear in Fast-Changing Times
In today’s wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given...
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mramsey1
- Nov 1, 2011
What’s the Future of Radio in Cars?
What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the...
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mramsey1
- Oct 26, 2011
A Halloween Tale for Radio Brands
As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson...
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mramsey1
- Oct 19, 2011
Radio’s Crisis of “Why”
The best brands in any category generally exist for a reason – a good reason. A reason that matters – deeply – to the consumers, patrons,...
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mramsey1
- Oct 17, 2011
Is Cost-Per-Point the Enemy of Radio Innovation?
This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation...
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mramsey1
- Oct 16, 2011
How to Innovate the Radio Experience
Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major...
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mramsey1
- Oct 10, 2011
Does your Radio Brand need a “Content Director”?
Media brands the world over are reconceptualizing the old-fashioned role of the “program director” into something entirely new, the...
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mramsey1
- Oct 3, 2011
4 Ways to Improve Your Station’s Website
Here are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size...
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mramsey1
- Sep 26, 2011
“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
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mramsey1
- Sep 26, 2011
Your Audience is People – Not PPM Gadgets
It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...
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mramsey1
- Sep 20, 2011
The Future of Radio is Between (or instead of) the Songs
What’s the future of radio? The answer is not “technology,” although that’s part of the answer. The answer is to leverage what can’t be...
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mramsey1
- Sep 8, 2011
Radio’s Nu Marketing Voodoo
“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...
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mramsey1
- Sep 6, 2011
Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
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