You can limit yourself by your delivery mechanism.
That’s the message from Jennifer Ferro, General Manager of LA’s legendary non-commercial juggernaut KCRW.
Quoting Jennifer:
We have never thought of ourselves as a radio station. The radio is just the delivery device. It’s all the gooey stuff that we think up, create, and analyze that makes us what we are.
And KCRW most recently illustrated this very concept in their groundbreaking iPad app, the Music Mine, developed in conjunction with PRX.
Watch and listen to the way Jennifer describes the vision for KCRW, and recognize that she could be talking about your station brand, too. You are not just “radio” anymore. And the sooner you stop thinking of yourselves that way, the sooner your advertising partners and consumers will do likewise.
Watch this video:
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