mramsey1Dec 11, 2015What Radio Can Learn from TV…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
mramsey1Feb 16, 2015Here’s Why Apple Hired a Famous Radio DJWhy would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is...
mramsey1Oct 23, 2012The Importance of Surprising the AudienceWe focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of...
mramsey1Sep 26, 2011“We Don’t Feel Like We’re a Radio Station”You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...