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What Radio Can Learn from TV
…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
mramsey1
Dec 11, 2015


Here’s Why Apple Hired a Famous Radio DJ
Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is...
mramsey1
Feb 16, 2015


The Importance of Surprising the Audience
We focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of...
mramsey1
Oct 23, 2012


“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
mramsey1
Sep 26, 2011


What the new KCRW iPad app means for you
To really understand the opportunities available to expand a radio brand you need to begin by understanding why the brand exists and why...
mramsey1
Sep 14, 2011
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