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    Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann
    mramsey1
    • Jul 21, 2016

    Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

    Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?...
    3 views0 comments
    Is NPR Crazy? Yes, Like a Fox
    mramsey1
    • Mar 19, 2016

    Is NPR Crazy? Yes, Like a Fox

    So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe...
    1 view0 comments
    What To Do About Declining Listening for NPR Stations
    mramsey1
    • Oct 21, 2015

    What To Do About Declining Listening for NPR Stations

    Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program...
    2 views0 comments
    How to Disrupt Public Radio
    mramsey1
    • Apr 2, 2015

    How to Disrupt Public Radio

    Lots of people have been talking about the phenomenon of This American Life’s Serial podcast and what it has meant to the booming...
    3 views0 comments
    Radio: What Happened to BIG?
    mramsey1
    • Oct 7, 2014

    Radio: What Happened to BIG?

    A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference...
    0 views0 comments
    How to Measure NPR’s Success in a Digital Age
    mramsey1
    • Jun 11, 2014

    How to Measure NPR’s Success in a Digital Age

    Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy...
    1 view0 comments
    Radio’s Missing Marketing Funnel
    mramsey1
    • Mar 27, 2014

    Radio’s Missing Marketing Funnel

    One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term...
    6 views0 comments
    Is News/Talk Really the Top Audio Format of 2013?
    mramsey1
    • Dec 16, 2013

    Is News/Talk Really the Top Audio Format of 2013?

    Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really?...
    1 view0 comments
    Local Public Radio:  What To Do…
    mramsey1
    • Oct 9, 2012

    Local Public Radio: What To Do…

    …in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated...
    1 view0 comments
    Consumers Don’t Care about your Messages
    mramsey1
    • Oct 3, 2012

    Consumers Don’t Care about your Messages

    There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
    0 views0 comments
    Will Kickstarter Disrupt Public Radio?
    mramsey1
    • Jul 20, 2012

    Will Kickstarter Disrupt Public Radio?

    Kickstarter is one of several crowdsourced funding platforms.  Have a pet project?  Post it there and let the crowd fund it for you (or...
    1 view0 comments
    Radio Lessons from the Huffington Post
    mramsey1
    • Apr 25, 2012

    Radio Lessons from the Huffington Post

    Huffington Post founder Arianna Huffington was on CNN last weekend where she outlined the key elements of HuffPo’s success.  And while...
    2 views0 comments
    NPR’s New Ability to Power Streaming Monetization
    mramsey1
    • Apr 9, 2012

    NPR’s New Ability to Power Streaming Monetization

    NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics.  It’s also an important step in the direction of...
    2 views0 comments
    The Upside-Down World of Public Radio Funding
    mramsey1
    • Jan 27, 2012

    The Upside-Down World of Public Radio Funding

    Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s...
    0 views0 comments
    “We Don’t Feel Like We’re a Radio Station”
    mramsey1
    • Sep 27, 2011

    “We Don’t Feel Like We’re a Radio Station”

    You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
    0 views0 comments
    What the new KCRW iPad app means for you
    mramsey1
    • Sep 14, 2011

    What the new KCRW iPad app means for you

    To really understand the opportunities available to expand a radio brand you need to begin by understanding why the brand exists and why...
    0 views0 comments
    Just how “Social” is Public Radio?
    mramsey1
    • May 25, 2011

    Just how “Social” is Public Radio?

    Let’s suppose you provided a very specific product – unique to the world.  Let’s suppose the demand for that product was enormous, so...
    1 view0 comments
    mramsey1
    • Feb 1, 2010

    Discussing the Future of Public Radio

    I haven't written much about Public Radio lately, and I should.  Not only are Public Broadcasters among the most faithful and thoughtful...
    1 view0 comments
    Should Public Radio chase Younger Information Audiences?
    mramsey1
    • Dec 3, 2009

    Should Public Radio chase Younger Information Audiences?

    Recently Walrus Research published a report about the aging of the public radio audience. Is this aging good or bad?  That depends.  For...
    1 view0 comments
    mramsey1
    • Sep 2, 2009

    Public Radio Me

    Every effort of creation begins with a set of assumptions – a definition of what "we" are and what we are trying to achieve, based...
    2 views0 comments
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