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Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann


Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?

Think again.

Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development.

In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content.

This presentation is a must-see for anyone in the audio space (especially those in so-called “Spoken Word”), not only those in public broadcasting. NPR’s still-evolving “Devotion Score” alone is worth your attention!

Enjoy this presentation, and thanks to Anya for sharing so much of her learning and insight at hivio. Click below.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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