And the Future of Radio is…
I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of...
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mramsey1
Jul 20, 2016
Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann
Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?...
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mramsey1
Jul 6, 2016
Podcasting is Not a “Secret Weapon”
Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR...
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mramsey1
Mar 19, 2016
Is NPR Crazy? Yes, Like a Fox
So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe...
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mramsey1
Jan 15, 2016
Your Audio Does Not Want to Go Viral
Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content...
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mramsey1
Oct 21, 2015
What To Do About Declining Listening for NPR Stations
Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program...
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mramsey1
Apr 28, 2015
The Dawn of Audio UpFronts
If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...
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mramsey1
Jan 27, 2015
Is Streaming Momentum Stuck? Really?
There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...
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mramsey1
Jun 11, 2014
How to Measure NPR’s Success in a Digital Age
Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy...
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mramsey1
Mar 27, 2014
Radio’s Missing Marketing Funnel
One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term...
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mramsey1
Aug 26, 2013
Is Radio Serious about the Internet?
And I’m not talking about streaming here. It’s already clear that radio is not necessarily serious about that, or we wouldn’t suffer...
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mramsey1
Nov 15, 2012
News/Talking about the Wrong Things
Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election...
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mramsey1
Apr 9, 2012
NPR’s New Ability to Power Streaming Monetization
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of...
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mramsey1
Jan 26, 2012
The Upside-Down World of Public Radio Funding
Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s...
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mramsey1
May 24, 2011
Just how “Social” is Public Radio?
Let’s suppose you provided a very specific product – unique to the world. Let’s suppose the demand for that product was enormous, so...
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