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    And the Future of Radio is…
    mramsey1
    • Dec 2, 2016

    And the Future of Radio is…

    I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio shows and enjoy radio-sized audiences but have never played on a radio station. The issue isn’t about the “future of radio” per se, but rather
    4 views0 comments
    Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann
    mramsey1
    • Jul 21, 2016

    Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

    Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanc
    3 views0 comments
    Podcasting is Not a “Secret Weapon”
    mramsey1
    • Jul 6, 2016

    Podcasting is Not a “Secret Weapon”

    Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR (echoed by NPR’s Anya Grundmann at hivio recently) that, thanks in large part to on-demand content and digital distribution, “We’re seeing some very encouraging signs that younger people are coming into NPR that previously haven’t listened.” But the conclusion that this is all thanks to podcasting is wrong. In fact, the way to attract younger li
    1 view0 comments
    Is NPR Crazy? Yes, Like a Fox
    mramsey1
    • Mar 19, 2016

    Is NPR Crazy? Yes, Like a Fox

    So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe as stupidity. I think these critics are missing the larger point. Sure, NPR derives a huge portion of its revenue from local stations, and local stations have long been uncomfortable (to say the least) with NPR’s practice of routing around them to deliver their content – in many cases, content popularized by these very local stations – directly to c
    1 view0 comments
    Your Audio Does Not Want to Go Viral
    mramsey1
    • Jan 15, 2016

    Your Audio Does Not Want to Go Viral

    Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all the best intentions and hopes for a viral miracle. So the other day I read something that stopped me cold. It was a comment from Jenna Weiss-Berman, director of audio at BuzzFe
    1 view0 comments
    What To Do About Declining Listening for NPR Stations
    mramsey1
    • Oct 21, 2015

    What To Do About Declining Listening for NPR Stations

    Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program Director’s Conference (always a great event, by the way). The writeup in Current reports: Average–quarter-hour (AQH) listening during morning drive time has dropped 11 percent in the past five years, and afternoon drive audience has declined 6 percent. The only age bracket that has increased listening to NPR stations is the 65-plus audience
    2 views0 comments
    The Dawn of Audio UpFronts
    mramsey1
    • Apr 28, 2015

    The Dawn of Audio UpFronts

    If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut their new shows and to impress and dazzle advertisers and media. On the digital side, we have the more recent NewFronts. Sponsored by the IAB, this event features 20 or more companies in the digital video space, including Google, Yahoo, Hulu, and others. And as of this month we finally have some equivalent events in the audio space. And for the
    0 views0 comments
    Is Streaming Momentum Stuck? Really?
    mramsey1
    • Jan 27, 2015

    Is Streaming Momentum Stuck? Really?

    There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds. Tom Taylor writes: iHeart’s not the only terrestrial operator with flat or negative growth over the period from February 2013 to October 2014. #3-ranked CBS is down from about 69,000 average domestic streams (6am-8pm weekdays) to a little less than 60
    2 views0 comments
    How to Measure NPR’s Success in a Digital Age
    mramsey1
    • Jun 11, 2014

    How to Measure NPR’s Success in a Digital Age

    Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy mistake? So says would-be town crier Richard Harker. Harker’s basic point is right on: Broadcasters should direct some of their innovative attention towards content on traditional radio channels and not only experiment with all things digital. I agree! But saying innovative effort should be spread around is different from saying initiatives on the
    1 view0 comments
    Radio’s Missing Marketing Funnel
    mramsey1
    • Mar 27, 2014

    Radio’s Missing Marketing Funnel

    One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend to lack a marketing funnel. What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the w
    6 views0 comments
    Is Radio Serious about the Internet?
    mramsey1
    • Aug 26, 2013

    Is Radio Serious about the Internet?

    And I’m not talking about streaming here. It’s already clear that radio is not necessarily serious about that, or we wouldn’t suffer endless debates about whether or not we should create a business model native to the Internet that leverages all the wonderful advantages of technology to offer up targeting and dimensionality and accountability to clients who desire it and consumers who appreciate it. Yes, we should do all that. No, we should not simply aspire to simulcast our
    0 views0 comments
    News/Talking about the Wrong Things
    mramsey1
    • Nov 16, 2012

    News/Talking about the Wrong Things

    Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide. While I can’t be specific about the research I have done in that area (it’s both extensive and proprietary), I can tell you this much: It should come as no great surprise. Interest in Talk per se – as e
    2 views0 comments
    NPR’s New Ability to Power Streaming Monetization
    mramsey1
    • Apr 9, 2012

    NPR’s New Ability to Power Streaming Monetization

    NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics.  It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton’s VP Digital, about what the new capabilities of NPR’s streaming assets will mean to the the network and its affiliates alike: Alternate version: Audio clip: Adobe Flash Player (version 9 or
    2 views0 comments
    The Upside-Down World of Public Radio Funding
    mramsey1
    • Jan 27, 2012

    The Upside-Down World of Public Radio Funding

    Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s content. This was an era when stations would solicit funds from listeners to support this and other programming and send a big chunk of those funds back to the network. That was then, this is now. Today, radio is not the distribution channel for NPR content, it is simply another distribution channel for that content (albeit the most important
    0 views0 comments
    Just how “Social” is Public Radio?
    mramsey1
    • May 25, 2011

    Just how “Social” is Public Radio?

    Let’s suppose you provided a very specific product – unique to the world.  Let’s suppose the demand for that product was enormous, so much so that many consumers of it do what most radio listeners would never do:  They actually pay for it.  Suppose the consumers for this product have enormous trust in the brand, a vast sense of “us” – a sense that we who consume this product are similar to each other in important ways and different from others who are apart from our community
    1 view0 comments
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