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How to make Listener and DJ Relationships Interactive – and Social

What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers?

What if your listeners could interact directly with DJ’s via mobile devices – and audio – going well beyond a typical Facebook page or TXT message?

That’s the premise of what Zambig offers.

Zambig has created tools designed to enable interaction between listeners and DJ’s and to take those interactions social – with audio.

In this video, Zambig founders Blair and Cordell Giesen talk about what their application does and why it matters in the larger picture of social media, interactivity, and monetization of radio’s consumer/advertiser relationships.

This video is about a lot more than Zambig and its products.  It’s about how to connect listeners and radio brands, person-to-person.

Watch this:

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