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What a Radio Brand is Now

What Radio Is Now

Is your radio brand nothing more than the sound emanating from the speakers produced by your tower?

Or is it something much more?

Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is and how to leverage it across platforms.

It begins with a definition, because if we don’t understand what we are then we can’t possibly realize our fullest potential.

I boil down my definition in this short video.  Watch:

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