Is your radio brand nothing more than the sound emanating from the speakers produced by your tower?
Or is it something much more?
Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is and how to leverage it across platforms.
It begins with a definition, because if we don’t understand what we are then we can’t possibly realize our fullest potential.
I boil down my definition in this short video. Watch:
Prefer audio? Try this:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter)