mramsey1Jan 12, 2007Radio: Which “Half” of your Marketing WorksMany of you still haven’t seen the piece of research we did for radio station direct marketers Point to Point last year. It’s the latest...
mramsey1Oct 31, 2006What Arbitron’s new “eDiary” means for your ratingsSays Arbitron: Based on its tests of the electronic diary, Arbitron expects that at least one out of every twenty survey participants...
mramsey1Oct 13, 2006Do record labels lie?Let’s suppose you’re a Christian station in a middle-sized Western market. And suppose you use a particular kind of online callout, the...
mramsey1Oct 2, 2006The value of predictionBridge Ratings is out with another set of predictions for various audio media in the years to come. There are some differences in these...