Radio: Which “Half” of your Marketing Works
Many of you still haven’t seen the piece of research we did for radio station direct marketers Point to Point last year. It’s the latest...
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mramsey1
Oct 31, 2006
What Arbitron’s new “eDiary” means for your ratings
Says Arbitron: Based on its tests of the electronic diary, Arbitron expects that at least one out of every twenty survey participants...
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mramsey1
Oct 12, 2006
Do record labels lie?
Let’s suppose you’re a Christian station in a middle-sized Western market. And suppose you use a particular kind of online callout, the...
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mramsey1
Oct 2, 2006
The value of prediction
Bridge Ratings is out with another set of predictions for various audio media in the years to come. There are some differences in these...
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mramsey1
Sep 26, 2006
“Listeners Don’t Like More Choices” – an Interview with Barry Schwartz
A No-Nonsense Marketing Smart Tip September 27, 2006 Choice is good and more choice is even better, right? It’s one of the founding...
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mramsey1
Sep 20, 2006
How not to sell HD radio
From Radio Ink: A new research study conducted by Mark Kassof & Co. reveals that 5% of 18-64-year-olds think they are receiving HD Radio...
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mramsey1
Sep 18, 2006
When radio ignores under-25’s, under-25’s go away
I don’t understand the fuss. From All Access: EDISON RESEARCH’s latest study focuses on 12-17-year-olds and finds TSL down 22% since...
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mramsey1
Sep 4, 2006
The lesson of Tower Records
Remember when you were a student and Tower Records was the center of your universe? From that vantage point, how hard it is to believe...
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mramsey1
Aug 16, 2006
Study of AAA fans shows impact of new technology on listening choices
Click here and look for the PDF link for the study results. Among the notable quotes: Streaming of radio stations and internet-only audio...
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mramsey1
Aug 8, 2006
Tech toys are a girl’s best friend
A new study sponsored by the Oxygen network proposes to bust some assumptions you might have about what women want. The results of the...
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mramsey1
Aug 7, 2006
Must-see event at the NAB Radio Show
If you’re going to be at the National Association of Broadcasters Radio Show in Dallas next month, then I strongly recommend you see our...
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mramsey1
Aug 1, 2006
The importance of TV to marketers is slipping fast
A new study by Forrester Research that surveyed 133 national advertisers representing almost $20 billion in ad spending found that more...
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mramsey1
Jul 24, 2006
Where MySpace is headed, and what it means to you
Great article in the Hollywood Reporter about Rupert Murdoch’s plan for MySpace.com. Here’s one nugget: What’s next for [Fox Interactive...
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mramsey1
Jun 28, 2006
Is terrestrial radio missing the Internet radio boat?
We asked a random cross-section of America (from age 12-54) if they’ve ever listened to streaming audio or Internet radio online. 43%...
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mramsey1
Jun 7, 2006
Who says listeners are bored with radio?
Not the listeners themselves. In a national study busting one of the biggest myths in the radio business, hear2.0 has found that 74% of...
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mramsey1
May 24, 2006
Listeners Lie
This just in: three-quarters of the “digital radio” audience predict they will continue listening the same amount to AM/FM radio....
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