If you’re going to be at the National Association of Broadcasters Radio Show in Dallas next month, then I strongly recommend you see our presentation:
Radio’s Future: What Is and What’s Next
September 20, 2006 – 9:00AM – 10:15AM
Based on the broadest and most representative proprietary national study of U.S. consumers ever conducted for radio, Mercury Radio Research and hear2.0 principals Mark Ramsey and Harve Alan present what’s really going on in the audience – and how it will affect your station now and in the years to come. For the first time, they will segment the audience into radio fans and listeners “at risk” and explain the characteristics of each. They will present an industry level “Perceptual” study pitting radio against iPods, Satellite, Internet, and the rest. What industry level images does radio own? And where are we weak? They will provide real data on audience satisfaction with radio versus competing media – are listeners really as dissatisfied as the satellite radio PR machine would have us believe? They will also assess early market comprehension of the benefits of and prospects for HD radio. This will be the definitive standing-room-only session at this year’s NAB!