mramsey1Mar 22, 2012Radio’s Kodak MomentSo Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a...
mramsey1Mar 5, 2012Can Your AM Station Earn 20X More Than Average?Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
mramsey1Feb 27, 2012Which is Better? PPM or Diary?Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
mramsey1Feb 20, 2012Don’t Simulcast your On-Air and Online Radio SpotsTalk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...