What’s going to happen to radio in the future?
That’s what everybody wants to know, and it’s the wrong question.
Here’s a better one: How do broadcasters leverage the relationships we have between our consumers and our clients mediated in our presence or, as I like to put it, our “sandbox”?
Do our brands need a regularly updated website or a mobile app? Again, the wrong questions.
It’s not about the fads you should follow, it’s about what business you are in and how to maximize that business.
What follows is a really good interview with me recorded just prior to my presentation at this week’s National Association of Farm Broadcasters conference.
Listen! You won’t regret it. Yes, it’s short.
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