What’s Radio’s Future? That’s the Wrong Question
What’s going to happen to radio in the future? That’s what everybody wants to know, and it’s the wrong question. Here’s a better one: How do broadcasters leverage the relationships we have between our consumers and our clients mediated in our presence or, as I like to put it, our “sandbox”? Do our brands need a regularly updated website or a mobile app? Again, the wrong questions. It’s not about the fads you should follow, it’s about what business you are in and how to maxi