How to Unlock the Hearts and Minds of your Consumers
Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio.
I actually had two conversations with Tom. One specifically about radio and the other a broader deep dive into the themes of his new book, Opportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy.
Our second conversation will be used on Tom’s blog and elsewhere online and is aimed at a much wider audience. Because this book is so good and because Tom is such a sharp analyst of opportunity in all its marketing shapes and flavors, I wanted to share this conversation with you, too.
Listen to our entire conversation here (it’s worth it) – or subscribe to all the Mark Ramsey Media podcasts in audio or video at iTunes. I guarantee you will learn something.
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