How to Unlock the Hearts and Minds of your Consumers


Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio.

I actually had two conversations with Tom.  One specifically about radio and the other a broader deep dive into the themes of his new book, Opportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy.

Our second conversation will be used on Tom’s blog and elsewhere online and is aimed at a much wider audience.  Because this book is so good and because Tom is such a sharp analyst of opportunity in all its marketing shapes and flavors, I wanted to share this conversation with you, too.

Listen to our entire conversation here (it’s worth it) – or subscribe to all the Mark Ramsey Media podcasts in audio or video at iTunes.  I guarantee you will learn something.

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