How to Unlock the Hearts and Minds of your Consumers
Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom. One specifically about radio and the other a broader deep dive into the themes of his new book, Opportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy. Our second conversation will be used on Tom’s blog and elsewhere online and is aimed at a much wider audience. Because this book is so good and because Tom is such a sharp