Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom.  One specifically about radio and the other a broader deep dive into the themes of his new book, Opportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy. Our second conversation will be used on Tom’s blog and elsewhere online and is aimed at a much wider audience.  Because this book is so good and because Tom is such a sharp

Tom Asacker is one of my favorite marketing change-makers.  He is a popular speaker around the world and works directly with the marketing teams at numerous Fortune 500 corporations.  He is also author of some terrific books, including his latest, Opportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy Listen to our entire conversation here (it’s worth it) – or subscribe to all the Mark Ramsey Media podcasts in audio or video at iTunes. Audio clip: Adobe Flash