#monetization

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MARK RAMSEY MEDIA

Can Analog Media Companies Drive Digital Revenue?

Feb 20, 2018

Can Analog Media Companies Drive Digital Revenue?

There isn’t a broadcasting company that doesn’t hope that answer is “yes,” and guess what: “Yes” is right. A recent New York Times piece outlines exactly how successful this can be – in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down for the networks yet again – 10 percent this season. NBC has responded by learning to make money from viewers who stream its programs – and now it is learning how to

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hivio 2016: Panoply and the Business of Podcasting

Oct 12, 2016

hivio 2016: Panoply and the Business of Podcasting

Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space. In this Q&A from hivio 2016, the audio future festival, I talk with Andy about Panoply’s business model, how the company works with advertisers and brands, and the future of podcasting as a business. Among the questions Andy addresses: Describe Panoply For advertisers, Panoply is more about impact than scale. How is that distinction important and how does it work for

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Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Jan 4, 2016

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade “later in the year,” the company said without providing details. What this means is that, beginning with 2017 auto models, the new car will essentially become

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How Radio Can Make Money in Mobile

Dec 21, 2015

How Radio Can Make Money in Mobile

If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money? Bill Freund is EVP/Chief Revenue Officer and Sara Sisenwein is VP Marketing for Clip Interactive, a mobile applications platform for broadcast radio and music labels, th

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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Oct 19, 2015

Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what’s not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you’re on-the-go. XAPPmedia’s XAPP Ads are interactive audio ads that connect consumers directly with brands. Consumers can respond to ads instantly with just their voice. Watch this video a

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Radio Survey: To Simulcast Spots or Not to Simulcast Spots

Jan 28, 2015

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. 56% of these managers

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Proof that Terrestrial Radio Can Make Money Streaming

Sep 29, 2014

Proof that Terrestrial Radio Can Make Money Streaming

I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim “there’s no money to be made in streaming” and “I’ve never met any broadcaster who has made money streaming,” they are not only expressing ignorance, they are also granting permission for an entire industr

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How Broadcasters Can Monetize Their Mobile Apps

Sep 17, 2014

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That’s why I like the Clip Interactive platform so much (I have featured them before in this

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Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

May 26, 2014

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? “Yes.” At least, that’s the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which feeds its ecosystem. Better content, sold better – that’s his answer. While I agree and routinely argue that radio professiona

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Radio: Monetizing Fans who Love You

May 8, 2014

Radio: Monetizing Fans who Love You

It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue from your biggest fans, the folks who most want to give you money because they love you? That’s the question I put to David Plotz, the Editor in Chief of Slate.com and a host of one of my very favorite podcasts, the Slate Political Gabfest. Slate is launching a new initiative called Slate Plus with lots of lessons to teach. We talked about tha

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How You – Behind that Radio Mic – Can Make Money Online

Feb 19, 2013

How You – Behind that Radio Mic – Can Make Money Online

David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show, Resource & Community for Mediapreneurs.” He is host of one of the Internet’s most popular, successful and longest running web shows, and he has a message for broadcasters. You, too, can make money online. Watch the complete Q&A or skip to the abbreviated transcript below: Prefer audio? Try this: Audio clip: Adobe Flash Player (version 9 or abo

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Is there a Business Model for Streaming?

Feb 12, 2013

Is there a Business Model for Streaming?

Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital audio space is changing fast, as is its relationship to advertisers. And nobody is closer to the action than Triton. So what’s new? And what does that mean for broadcasters in particular? This is the last of a two-part conversation. In Part 1 yesterday, we focused on what’s new in the digital audio monetization space and what that means for b

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The Game-Changing Revenue Opportunities for Online Radio

Feb 11, 2013

The Game-Changing Revenue Opportunities for Online Radio

Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital audio space is changing fast, as is its relationship to advertisers. And nobody is closer to the action than Triton. So what’s new? And what does that mean for broadcasters in particular? This is the first of a two-part conversation. Today, we focus on what’s new in the digital audio monetization space and what that means for broadcasters in

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What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

Sep 11, 2012

What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called “Why VCs Still Love Social Media” in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we’re looking for consumer sites that have massive consumer adoption tied with strong engagement. [Greycroft has invested in the video-sharing network Viddy.] These networks, like Instagram, can be fantastic add-ons t

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Radio’s Ridiculous Debate about Streaming – Part 1

Aug 29, 2012

Radio’s Ridiculous Debate about Streaming – Part 1

The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in as added (non) value, or do we treat the stream as an additional component in our brand arsenal and monetize it as such? Look, there’s no magic in adding what amounts to a second distribution channel for the same content and running the same spots on it to sell it in bulk to agencies which like to buy in bulk and ratings companies that like

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NPR’s New Ability to Power Streaming Monetization

Apr 9, 2012

NPR’s New Ability to Power Streaming Monetization

NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton’s VP Digital, about what the new capabilities of NPR’s streaming assets will mean to the the network and its affiliates alike: Alternate version: Audio clip: Adobe Flash Player (version 9 or

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What Radio Doesn’t Understand about Streaming

Jun 14, 2010

What Radio Doesn’t Understand about Streaming

From Inside Radio: Difficulty monetizing webcasts has some broadcasters pushing for a simulcast rule re-write. As listening to station streams continues to grow, some broadcasters claim there is a disincentive for them to push their audiences online. A combination of Arbitron simulcast rules and AFTRA talent fees is preventing stations from receiving Arbitron credit for online listening, which accounts for as much as 15% of total listening by some estimates. The subject of to

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