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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie


Is “touch” broken, when it comes to advertising?

That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival.

So what’s not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you’re on-the-go.

XAPPmedia’s XAPP Ads are interactive audio ads that connect consumers directly with brands. Consumers can respond to ads instantly with just their voice.

Watch this video and see (or hear) for yourself:

Make sure to sign up at if you want to be in the loop for future editions of the audio future festival.

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