A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
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mramsey1
- Feb 15, 2011
The “One Thing” your Radio Station Needs
There’s this assumption out there that if you make every second of your station great, that’s what it takes to bring in the listeners by...
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mramsey1
- Jan 26, 2011
How to Create Killer Content Online
Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is...
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mramsey1
- Jan 22, 2011
What Broadcasters can learn about Culture from Zappos
Culture is central to fabulously successful online retailer Zappos. And that culture has grown from the company’s foundational core...
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mramsey1
- Jan 20, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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mramsey1
- Jan 18, 2011
Trends for Radio in 2011 – Talking with Jim Kerr
Triton Media’s Jim Kerr peers into the crystal ball to anticipate what is ahead for radio in 2011. Jim is VP Strategy for Triton, and so...
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mramsey1
- Jan 13, 2011
Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 2)
This is part two of my two-part conversation with Pandora CEO Joe Kennedy (you can find part one here). By far the best known player in...
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mramsey1
- Jan 12, 2011
Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 1)
The week after online radio leader Pandora announces a slew of new automaker deals and releases news that they have topped 75 million...
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mramsey1
- Dec 13, 2010
The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino
Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays – the Pandoras and the...
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mramsey1
- Dec 8, 2010
How Media can teach Technology to “Lean Back”
One of my top secret adventures recently included a day-long dialogue with a ton of super-smart trendwatchers in New York. Folks from all...
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mramsey1
- Dec 7, 2010
Smarter, Faster, Cheaper Marketing Strategies for your Media Brand
David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...
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mramsey1
- Nov 29, 2010
Do Consumers REALLY want FM chips on Mobile Phones?
All other things equal, the best way to assess future behavior is to look to past behavior. That is, rather than ask consumers what they...
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mramsey1
- Nov 15, 2010
How the AAA format thrives in a Pandora age
Dennis Constantine is one of America’s best known Adult Alternative/AAA programmers. After years at the helm of legendary AAA stations...
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mramsey1
- Nov 11, 2010
7 Ways the Average Broadcaster is like “The Walking Dead”
There’s a lot to learn from a zombie. And even more to learn from a hit TV series on AMC which is all about survival in a world full of...
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mramsey1
- Nov 10, 2010
Key Lessons from Online Radio Abroad
Two things separate the way online radio works in the US from the way it tends to work internationally. First, there’s far more...
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mramsey1
- Nov 4, 2010
Help! My Facebook Fan Page has been Invaded!
What do you when local event promoters and desperate music label hitmakers take their case straight to the folks who love you the most,...
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mramsey1
- Oct 26, 2010
Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
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mramsey1
- Oct 20, 2010
“News/Talk is Too Narrow”
So says David Hall, one of the best known names in the Talk Radio business. And David doesn’t just mean that it’s too Conservative. He...
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mramsey1
- Oct 6, 2010
Make Radio an On-Demand Brand
An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...
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mramsey1
- Sep 21, 2010
How to Monetize Online Radio
I have argued long and hard for online radio as an important piece of radio’s digital portfolio, yet I have been faced with all the usual...
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