mramsey1Feb 21, 2011A Shocking Peek at the Real People of PPMWho are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
mramsey1Feb 14, 2011The “One Thing” your Radio Station NeedsThere’s this assumption out there that if you make every second of your station great, that’s what it takes to bring in the listeners by...
mramsey1Jan 25, 2011How to Create Killer Content OnlineAnn Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is...
mramsey1Jan 22, 2011What Broadcasters can learn about Culture from ZapposCulture is central to fabulously successful online retailer Zappos. And that culture has grown from the company’s foundational core...