There’s this assumption out there that if you make every second of your station great, that’s what it takes to bring in the listeners by the boat-load.
But do listeners come to you because they love every minute of you? Or do they come for specific things?
I submit to you that everybody has at least “one thing” that invites them to come back to their favorite stations again and again. Remember, reducing tune-out by stripping out distractions is a noble goal, but there’s a manifest difference between keeping people tuned in and getting them back once they’ve tuned away, as they invariably will.
How do you get listeners back?
With the “one thing.”
Watch this video for the full story.
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