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mramsey1
- Apr 24, 2016
Is NPR’s Future All Used Up?
Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Listen as we go inside media to reveal the ugly truth! Click the play button
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mramsey1
- Feb 11, 2016
You are Invited to hivio 2016 – the Audio Future Festival
There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I’m proud to announce that tickets are available for the fourth annual hivio audio future festival – in Los Angeles on June 2 and 3, 2016. Who’s on the stage? We have a confi
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mramsey1
- Oct 7, 2014
Radio: What Happened to BIG?
A few weeks ago I was very pleased and flattered to be part of the opening presentation at the Public Radio Program Directors Conference in Portland. The PRPD is always one of my favorite events because every single person in the room is on a content- and service-based mission to make their communities and the lives of folks in them better. They are passionate about what they’re doing. As one of the speakers said, “nobody here is getting rich doing this.” The theme of all the
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mramsey1
- Jun 5, 2014
Images of hivio 2014 – the Audio Future Festival
I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas, inspiration, and compelling Q&A for radio, online radio, digital audio, and podcasting (I’m only pretending those are separate categories, of course). I also wanted to create an event that folks would be proud to attend not only because of the information and the networking, but also because it was just plain fun. Here are some images from hivi
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mramsey1
- Jan 24, 2013
Seth Godin says Radio’s “Asset of the Future” is…
…not clicks or likes or views – it’s how many people want to hear from you tomorrow. From Seth: What all your local advertisers want is a connection to local people who want to hear from them. So your job is not to leverage FCC spectrum…your job is to find and nurture a connection with individuals in your community. If you know by zip code who wants to hear from you, and you earn the privilege of talking to the right people in the right way, there will be a line out the doo
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mramsey1
- Sep 20, 2012
What Business Are You In, Radio?
It’s one of the most important and least understood conversations all broadcasters should be having: What business are you really in? This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept. It’s worth noting that the answer for (non-commercial) Christian broadcasters is completely different from the answer for their commercial peers. I would go so far as to argue that Christian radio is not even in the “radio” bu
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mramsey1
- Aug 30, 2012
Increase Radio’s Profile at SXSW!
In this transmedia world of ours any gathering that attracts only folks from one medium is missing the point. SXSW is no such gathering, and radio should be represented alongside music, film, and interactive. Want to know where radio’s future is? It’s in attendance at SXSW and other such conferences. Now you have a chance to elevate radio’s role at SXSW and it’s only a click away. If you think, as most everyone in radio does, that the current system of music royalties is an
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mramsey1
- Oct 18, 2010
The Future of News/Talk Radio
Last week I was honored to be part of a panel at Al Peterson’s NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as ever, the future. In this case the future of News/Talk radio. Besides me, the panel also featured D: All Things Digital’s Kara Swisher, Sound Mind LLC’s Brian Glicklich, and Paragon Research’s Mike Henry. Erica Farber was our fabulous and able moderator. This audio is the full session, including Q&A (I was holding the mic so that explains wh
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