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Seth Godin says Radio’s “Asset of the Future” is…

…not clicks or likes or views – it’s how many people want to hear from you tomorrow.

From Seth:

What all your local advertisers want is a connection to local people who want to hear from them. So your job is not to leverage FCC spectrum…your job is to find and nurture a connection with individuals in your community. If you know by zip code who wants to hear from you, and you earn the privilege of talking to the right people in the right way, there will be a line out the door of local advertisers who want to do business with you.

Seth will be keynoting Borrell’s upcoming Local Online Advertising Conference in New York.

How are you nurturing that connection in tangible ways?

And what does that connection have to do with Arbitron (hint:  not much).

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