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“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
mramsey1
Jun 29, 2017


Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
mramsey1
Oct 30, 2014


Seth Godin says Radio’s “Asset of the Future” is…
…not clicks or likes or views – it’s how many people want to hear from you tomorrow. From Seth: What all your local advertisers want is a...
mramsey1
Jan 23, 2013


Gordon Borrell on Radio’s “Miserable” Digital Sales Progress
Gordon Borrell is a fan of radio, but not of radio’s performance on the digital sales front. How are radio’s digital selling efforts...
mramsey1
Jan 25, 2012
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