Make Radio an On-Demand Brand
An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...
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mramsey1
- Sep 22, 2010
Radio’s Personalization Revolution
What’s the point in this, you might ask? The point is that value accrues to that which can be customized to my own interests and tastes....
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mramsey1
- Sep 21, 2010
How to Monetize Online Radio
I have argued long and hard for online radio as an important piece of radio’s digital portfolio, yet I have been faced with all the usual...
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mramsey1
- Sep 19, 2010
Slacker adds On-Demand Features
In part one we discussed the future of online radio – especially the shape online radio will take in your automobiles. Here we complete...
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mramsey1
- Sep 12, 2010
The Future of Online Radio – Talking with Slacker’s Jonathan Sasse
Talk to some broadcasters and they’ll claim that mobile device manufacturers hate online radio because of the bandwidth usage. Not so,...
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mramsey1
- Sep 10, 2010
Simulcast your Spots on Radio and Online? Don’t.
Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the...
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mramsey1
- Sep 2, 2010
Your Brand Must Create a Lasting Impression
Creating an impression which lasts. This is forgotten when we obsess on legendary call letters even when the legend is only in our minds,...
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mramsey1
- Aug 30, 2010
6 Steps to Dramatically Improve and Profit from Online Radio
This is the first of a two-part conversation with AndoMedia Group’s COO Paul Krasinski about the state of and prospects for online radio....
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mramsey1
- Aug 25, 2010
The Day After FM chips come to Mobile Phones…
What happens to your world if FM radio chips are installed on mobile phones? Not much, probably. But here are two unintended...
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mramsey1
- Aug 14, 2010
Social Media for Radio the Sharktopus Way
Plenty. Sparking social media engagement doesn’t require a big budget. It doesn’t require a big cash giveaway to spread the word. And...
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mramsey1
- Aug 3, 2010
The Power of Social Media finally comes to Radio
This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an...
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mramsey1
- Feb 7, 2010
Video IS the Radio Star
No, video didn't kill the proverbial radio star, but video can BE the star of radio. As media meld into each other the question of "who's...
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mramsey1
- Aug 24, 2008
Radio goes live – with video – from the Democratic Convention
Radio live – on the web – from the Democratic National Convention. Well done, WMAL. Interesting…when the show is not live a refresh of...
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mramsey1
- Aug 12, 2008
The importance of Video…for Radio
Here’s a good how-to article on how to generate dollars from video on your website. As the article notes, IDC forecasts that the market...
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