What Business Are You In, Radio?
It’s one of the most important and least understood conversations all broadcasters should be having: What business are you really in?...
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mramsey1
- Aug 30, 2012
Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
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mramsey1
- Aug 9, 2012
How to Make Your Content “Pop”
Sometimes we have this weird notion that platforms are places for us to put the same stuff everywhere. They’re not. The way to make your...
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mramsey1
- Jul 23, 2012
Radio Personalities – not Stations – are the “Brands”
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
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mramsey1
- Jul 11, 2012
Socializing your Radio Platform
Radio has been (incorrectly) referred to as the “original social network.” But if it’s so social, then why are our platforms so...
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mramsey1
- Jul 9, 2012
Radio, Comic-Con, and the Future of Entertainment
Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this...
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mramsey1
- Jun 28, 2012
Apple’s New “Podcasts” App – Radio’s Friend or Foe?
Podcasts are emerging from the dungeons of iTunes in their own dedicated app. You can get it yourself here. If you’re a podcast fan,...
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mramsey1
- Jun 26, 2012
WMMR’s Bill Weston on Why Personalities Matter
Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance...
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mramsey1
- Jun 19, 2012
Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1
This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the...
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mramsey1
- Jun 4, 2012
Radio is “Almost Invisible” to the Internet
Michael Robertson is best known as the founder of digital music pioneer MP3.com, but today he has an exciting new project, DAR.FM, that...
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mramsey1
- May 21, 2012
Radio Hires the Internet Star
What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an...
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mramsey1
- May 14, 2012
Radio Sellers and Programmers are finally on the Same Side
Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of...
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mramsey1
- May 8, 2012
Pandora: Internet Radio Growth coming from AM/FM
So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike...
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mramsey1
- May 2, 2012
Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
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mramsey1
- Apr 26, 2012
What “Local” REALLY Means (and it’s not what you think)
“Local, local, local.” It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to...
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mramsey1
- Apr 16, 2012
Radio, Should You Register Your Listeners Online?
Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB. In this video I lay out some of the key arguments...
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mramsey1
- Mar 27, 2012
Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”
So is radio’s future something that happens “between the songs” or across a variety of traditional and digital platforms? Dan Mason...
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mramsey1
- Mar 22, 2012
Radio’s Kodak Moment
So Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a...
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mramsey1
- Mar 5, 2012
Can Your AM Station Earn 20X More Than Average?
Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and Chapelboro.com, WCHL’s community-oriented site which is...
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mramsey1
- Feb 27, 2012
Which is Better? PPM or Diary?
Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
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