Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB.
In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key).
We are in a world of registration. Are you ready, able, and worthy to be part of it?
Watch:
Prefer audio? Try this:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).