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The Key to Building Value in Radio
This week Mediapost columnist Diane Mermigas summed up the challenge for media companies so succinctly, I wanted to showcase the core of...
mramsey1
Aug 8, 2010


The End of “Local”
“One of our remaining competitive advantages relative to blossoming competitors is simply this – we’re local, they’re not.” But what do...
mramsey1
Aug 8, 2010


Uncovering Glenn Beck’s Digital Secrets
At the heart of Glenn Beck’s digital strategy are his Insider member platforms. Exclusive content – by subscription. And it’s working. I...
mramsey1
Aug 5, 2010


The Power of Social Media finally comes to Radio
This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an...
mramsey1
Aug 3, 2010


Here’s what Content you should have on your Digital Platforms
According to a new Nielsen study… Americans spend nearly a quarter of their time online on social networking sites and blogs, up from...
mramsey1
Aug 3, 2010


How to Launch New Content Successfully
Rubicon is AMC’s biggest series debut ever. It follows in the wake of previous successes Mad Men and Breaking Bad. So how did the AMC...
mramsey1
Aug 2, 2010
Triton’s Mike Agovino on Radio’s Social Media Future
Last week I ranted about the scope of radio’s social media problem (strongly recommended reading). Like it or not, control has shifted...
mramsey1
Aug 1, 2010


Goodbye Cost-Per-Point
It’s not at all about “positioning your radio station.” What Tribune CEO Randy Michaels is talking about here is creating radio worth...
mramsey1
Jul 30, 2010


What Kind of Digital Content Should Broadcasters Create?
If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms?...
mramsey1
Jul 29, 2010
Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...
mramsey1
Jul 27, 2010


Radio’s Social Media Performance is Pathetic
Let’s assess… First, let me be clear: I’m not talking so much about public radio – the service-oriented folks – but about commercial...
mramsey1
Jul 25, 2010


Ten Steps to Grow your Audience
1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on. You’re a...
mramsey1
Jul 22, 2010


The Zen of Social Media for Radio
She’s Shama Kabani, author of the “everything you wanted to know about social media but were afraid to ask” tell-all The Zen of Social...
mramsey1
Jul 21, 2010
Radio is about Bringing People Together
Here’s another highlight from my recent presentation at Radio Ink’s Convergence conference. In this tidbit I take on the notion that...
mramsey1
Jul 19, 2010


Chris Brogan on Social Media Strategy for Radio – Part 2
Yesterday I ran Part 1 of my conversation with one of the world’s best known social media advisors, Chris Brogan. Check that out and...
mramsey1
Jul 15, 2010


How Change will Transform Media
But what’s the best way for broadcasters to cope with that change and leverage it to their advantage? Pip Coburn knows the answer. Pip...
mramsey1
Jul 14, 2010


Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
mramsey1
Jul 9, 2010


Radio made by and for Under-20’s
Here's what I'm sick of: The relentless whine to get more younger people involved with radio in content and management positions. Listen,...
mramsey1
Jul 7, 2010


Ideas for Christian Radio – and not just Christian Radio
As I listen to it again, I must have had my coffee because I was firing on all cylinders. There's value in this audio to you whether or...
mramsey1
Jul 7, 2010
Radio’s Competitive Advantage in a Digital World: It’s the Megaphone
This is a segment from my presentation at the recent Radio Ink Convergence conference. In this portion, I highlight the key way in which...
mramsey1
Jul 7, 2010
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