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Radio made by and for Under-20’s

Here's what I'm sick of:

The relentless whine to get more younger people involved with radio in content and management positions.

Listen, if you want younger people with innumerable choices – most of their own making – to sign on to your medium, then you have to meet them on their own terms and stop expecting them to meet you on yours.

Enter U20.

A project from Australia's Austereo intended to offer under-20's a reason to get involved in a medium that has largely left them behind.

And that reason is simple:  They get to take control and make it their own.

After all, these are not just your children, they are your future.

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