The Future of Radio is Between (or instead of) the Songs
What’s the future of radio? The answer is not “technology,” although that’s part of the answer. The answer is to leverage what can’t be easily duplicated by people who are much more knowledgeable about and committed to technology than you are. The future is between – or instead of – the songs. Southern Cross Austereo’s extraordinarily bright and talented Craig Bruce talked with me about this very topic. We discuss: Are listeners less engaged in radio than they used to be? Wh