Radio made by and for Under-20’s
Here's what I'm sick of: The relentless whine to get more younger people involved with radio in content and management positions. Listen, if you want younger people with innumerable choices – most of their own making – to sign on to your medium, then you have to meet them on their own terms and stop expecting them to meet you on yours. Enter U20. A project from Australia's Austereo intended to offer under-20's a reason to get involved in a medium that has largely left them be