According to a new Nielsen study…
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.
So as you ponder what content elements you should pour into your own digital assets, consider the ways your consumers spend their time online, as summarized in this Nielsen picture:
Social networks and blogs occupy the largest classifiable chunk of Internet time with games running a distant second.
So how social is your digital platform?
How much content is there for me to consume and interact with?
How much fun is it to play there?
We can assume, of course, that online radio fits somewhere into that “other” category. Perhaps Nielsen – a company which makes more than a few dollars measuring listenership to radio stations – might see fit to include the online radio category in such a survey next time. You remember radio, don’t you, Nielsen?