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Don’t “Put All of your Energy into Selling Commercials”
When you are a consistently top-ranked station in a top-ranked market taking in advertising dollars hand over fist it’s bound to skew...
mramsey1
Jun 14, 2011


Is Podcasting Radio’s Enemy?
“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...
mramsey1
Jun 6, 2011


Are We Innovative Enough?
The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...
mramsey1
Jun 5, 2011


How Radio Can Battle Pandora – Part 2: Beyond Music
(This is part 2 of the post. For part 1, go here) Recently, the radio industry has obsessed on a few low hanging strengths relative to...
mramsey1
Jun 1, 2011


How Radio Can Battle Pandora – Part 1: Wake Up Radio
When broadcasters take a break from diminishing Pandora long enough to recognize that they have to worry about it, how do they respond?...
mramsey1
May 31, 2011


Is it Time for Your Station to Change its Economic Model?
“We decided to change the economic model.” That’s how Lincoln Center has thrived in an era when culture is low on the totem pole of...
mramsey1
May 25, 2011


Yes, Pandora is “Radio”
It’s a question vexing many broadcasters, especially those charged with leading the radio industry: Is Pandora “radio” or is it something...
mramsey1
May 8, 2011


Lee Abrams says “It’s Time to Fight the Content War”
Last Friday I anchored a roundtable of industry leaders to talk about the future of radio. It was the kickoff to the All Access...
mramsey1
May 3, 2011


Watch the Keynote Session for the Worldwide Radio Summit LIVE FRIDAY
It’s the kickoff session for the Worldwide Radio Summit, and – in a first for the radio industry – you can watch it LIVE right here! It...
mramsey1
Apr 28, 2011


Watch the Opening Session of the Worldwide Radio Summit LIVE Online
In a first for the radio industry, the opening session of an upcoming industry event is being streamed LIVE online and you can watch it...
mramsey1
Apr 18, 2011


Attention is more Important than Reach
Some weeks ago I asked Seth Godin why radio has anything to worry about given its remarkable level of near-ubiquitous usage, its enviable...
mramsey1
Apr 12, 2011


One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...
mramsey1
Apr 2, 2011


5 Questions to Dramatically Improve your Digital Platform
It’s not a website, it’s a platform. Or at least it should be. What’s the difference between a website and a platform? And how do you...
mramsey1
Mar 29, 2011


Radio Thinking is not Platform Thinking
Recently CNN’s Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan’s post-crisis economic recovery. In the context of...
mramsey1
Mar 23, 2011


What Business is Radio In?
Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather...
mramsey1
Mar 17, 2011


A “Radio Substitute” is what your Clients say it is
Last week I wrote that Pandora is, without any doubt, a radio substitute in the ears of the audience who might consume both. In one sense...
mramsey1
Mar 6, 2011


Seth Godin wants Radio to Start Something
Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...
mramsey1
Mar 1, 2011


Radio’s Attention Deficit
Why doesn’t radio get more love given (as we’re always reminded) that almost everybody listens to it almost all the time in almost every...
mramsey1
Feb 27, 2011


A Tale of Two Streaming Brands
In the past few weeks I have connected with two wildly different broadcasters. Both were smart and skilled with successful radio stations...
mramsey1
Feb 24, 2011


Why Don’t you Solve My Problem, Radio?
Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...
mramsey1
Feb 15, 2011
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