Joseph Jaffe is the author of Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and...

As we celebrate the end of one year and the beginning of the next, I want to thank all of you who return to this blog over and over. It...

What if you could bring your content to a mobile phone just by dialing it up? But I'm not just talking about "calling in" to listen to a...

But radio can be accountable, too. Just ask the folks at HipCricket. I did. Here’s my conversation with HipCricket’s Ivan Braiker and...

It's a familiar slice of the Internet radio pie, but many folks in terrestrial radio have yet to discover Pandora.com. Well, discover it...

"If we’re not making more money OFF the air than we are ON the air 10 years from now, we’re in trouble." So says Triton Media President...

According to a recent comScore study, podcast listening (as measured by who downloads what from iTunes) is dominated by Men. And 18-24’s...

While the title of this Business Week piece is a bit too breathless ($400 million by 2011 doesn’t scare the pants off me – yet), you can...

A No-Nonsense Marketing Smart Tip November 30, 2006 Yeah, you can wait to see how your ratings respond, but is there any better way to...

More than a year ago I appeared at various podcasting conventions and on various high profile podcast interview programs essentially...

A No-Nonsense Marketing Smart Tip November 7, 2006 John Moore spent years designing and implementing marketing programs for Starbucks,...

A while back I signed up for the CBS News Katie Couric podcast. Called at various times “Katie’s Notebook,” then “Couric’s Notebook,”...

A No-Nonsense Marketing Smart Tip September 27, 2006 Choice is good and more choice is even better, right? It’s one of the founding...

Profit through podcasting: Several small companies are starting to pitch advertising links using their software that will search every...

CNN anchor Renay San Miguel interviews me on the CNN Radio weekly show “The Digital Life” about the shape of audio and radio things to...

If you like your head stuck comfortably into the sand, then Seth Godin is your nightmare. Godin, of course, is the author of many books...

One of the issues some radio stations have about podcasting is this: Where’s the line between introducing new folks to our station by...

A No-Nonsense Marketing Smart Tip August 17, 2006 Karen Post is more than a branding expert, she's a "Branding Diva." She's author of...

If marketing always worked, every radio station could always afford it. But the sad fact is that it doesn’t, and Greg Stielstra thinks he...

Radio consultant Alan Burns talks about his new Rhythmic "Movin'" format. Here's everything you need to know. For more information,...