But radio can be accountable, too. Just ask the folks at HipCricket.
Here’s my conversation with HipCricket’s Ivan Braiker and Graham Knowles.
The purpose of this interview is not to pitch HipCricket but to explain to you why Text Messaging as a category of revenue matters for your station and your group. And, as a category, I absolutely think it does. Radio is no longer about selling ads. It’s about leveraging our audience relationships so as to connect listeners with clients profitably. No matter how that’s done.
You owe it to yourself to investigate text messaging.