Without doubt, spreading our content across multiple distribution channels is one of the keys to radio's future.
What if you could bring your content to a mobile phone just by dialing it up? But I'm not just talking about "calling in" to listen to a show, I'm talking about turning your phone into an on-demand device that allows you to start, stop, rewind, and fast-forward some of your favorite shows – just like the TiVo at home.
This is where Cellecast comes in.
I spoke with Cellecast head Andrew Deal about his new technology and what it could mean for radio.